Project Description

LUZERN

VIRTUAL REALITY ART

VIRTUAL REALITY ART

The “Immersive Experience for Tourism and Culture” is a 3-minute virtual reality experience exploring the possibilities of VR and AR for the tourism sector. This is a joint project of Volucap, the Film University Babelsberg KONRAD WOLF and the University of Applied Sciences Lucerne as well as Interlake GmbH and La Siala Entertainment. It premiered in May 2019 at the World Tourism Forum in Switzerland.

YEAR

2019

CONTENT

Virtual Reality

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LUZERN IN VR

Lucerne and Lake Lucerne in the middle of the Alps are among the major tourist attractions in Europe. The Lake Lucerne Navigation Company looks back on more than 100 years of success. Even today, the old paddle steamers are still part of the scheduled boat services. The Lucerne VR experinence is the first time that one of these stories can be experienced in VR.

STORYTELLING

Narrative storytelling demands new forms of narration.

A detachment from the two-dimensional narrative we are familiar with into a 360° narrative form. The tourism industry offers wonderful opportunities here in the sense of Brand Marketing, in which we use multi-layered narrative threads to get to the places abducted before we have even decided to go there travel. But also the possibility of narrating more about culture and culture-related issues on site.

XR-READY

Thanks to the volumetric recording, the experience can also be transferred to other displays with 3d presentations in the form of mixed and augmented reality.